shanghai tang spring/summer 2014 | media preview

 

 

Shanghai Tang (www.shanghaitang.com), traditionally known for its interpretation of chinese culture with styles such as the mandarin collar and ‘cheongsam’ for womenswear, is set to launch a refreshing vibrant and youthful Spring/Summer 2014 range, available January/February 2014.

 

The media launch, held at the picturesque ION sky lounge in Singapore, showcased the upcoming Spring/Summer 2014 womenswear and menswear collections.

 

For the women:

 

 

The floral embroidered coat (above left) from the ‘exotic garden’ collection is fresh in bright summer colors set in contrast, with a modern interpretation of traditional floral embroidery. The ‘bamboo forest’ prints in metallic colors (above right) is classic sophistication and one of my personal favorites in the Spring/Summer 2014 collection.

 

 

The nylon cap sleeve dress with the corset belt (above left) featuring the skater-skirt is a modern twist on the traditional ‘cheongsam’ dress. The Exotic Shadows Jacquard Pleated dress (above right and center) featuring fine pleat detail at collar is simply exquisite in tailoring.

 

 

A long sleeve white shirt is refreshed by teaming up with the ‘bamboo forest’ metallic shorts (above left). For a date night out, the Triacetate pleated dress with mandarin collar and knot lizard belt (above right) is a classic outfit with elegance.

 

 

The selection of clutches and bags from this upcoming collection are also completely lust-worthy, from the lizard box clutch (above left), jade bamboo water snake satchel and wallet (above center) and flower beaded hard clutch (above right).

 

For the men:

 

 

The upcoming ‘Year of the Horse’ in the Chinese zodiac sets the theme in the menswear collection. An adorable embroidered horse motif is featured on the bottom of the bodice of the shirt (above left) and at pocket of pants (above right). Designs inspired by horse-riding is prominent in this collection with jodhpur lace-up detail at the bottom of neutral colored pants (above left).

 

 

Cotton mix block shirt (above left) and dye cotton chino pants (above left and right) are also symbolic of the casual and youthful look in the menswear collection. Bright summer colors are captivating, bringing a welcomed freshness to the upcoming Spring/Summer 2014 season.

 

Media launch: 

 

 

 At the media launch, I caught up with friends, stylist Jessica Lee (above left) and fashionista Winnie Wang (above right). I wore ombre maxi dress by Shakuhachi (www.shakuhachi.net).

 

The upcoming Spring/Summer 2014 range from Shanghai Tang is sophisticated and inspirational. It was refreshing to see a traditional luxury lifestyle brand adapting with the change in times and modernizing its collection with use of fresh color and designs while maintaining its core Chinese aesthetics.

 

I leave you with this image from the campaign.

On the beaches of Monaco, don’t we all wish we could be there….x

 

 

(All campaign and lookbook images are supplied by Shanghai Tang and its PR media agency.)

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